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RICHARD BALSAM
PRINT MARKETING-CATALOGS
ABRAMS LEARNING TRENDS PRODUCT CATALOGS
In 2017, as their product
line expanded, Abrams, having a single 112-page catalog, determined that two separate catalogs with slight overlap had become necessary; one for the early childhood market, grades Pre-K to K (68 pages), and the other for upper grades K through 5 (96 pages).
I performed design, image prep, production and final file delivery for both Web and print.

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