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RICHARD BALSAM
RAPID RESPONSE



Gatefold marketing piece that was literally created from scratch within two days. Client provided manuscript, multiple sample product pdfs, and sources images. I complied with the company’s strict branding guidelines (fonts, formatting and color palette). Images were Photoshopped for consistency; the graph created from scratch. The client and I communicated the entire time alternating DropBox, meet.google.com, email, text and voice.
From the initial "I have a quick project we need to do" call to the final pdf distribution, the piece was completed in just
15 hours,
The result was a last minute, but necessary, final piece of a campaign that won a multi-million dollar contract.
© 2018 Balsam Design.
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